The Buildings in Balance educational series includes workshops and seminars on the most current and innovative issues in sustainable design. The 2007 series begins in May and runs through July in Cascadia’s three largest cities: Portland, Seattle and Vancouver.

Jerry Yudelson, Yudelson & Associates

The green building market is exploding!  LEED project registrations in all categories increased 50% in 2006, with further accelerated growth projected through 2010. LEED project certifications increased nearly 70% in 2006.

Marketing Green Developments: Developers need to jump on the tremendous market opportunity, understand its ramifications both inside and outside the organization, and learn how to successfully market green developments. Jerry will  focus on key commercial market sectors and outlines the opportunities in each.

The Workshop: This highly-interactive workshop leads participants through all of the steps in developing green projects, culminating with examples of successful branding and positioning. Jerry will share a number of case studies of successful green development marketing, along with his unique analysis of what makes them special and how your company can become a leader.

Who Should Attend: This seminar is designed for principals, senior associates, marketing directors and other key individuals in the design, construction and development industry. As it is highly interactive and fast-paced, we recommend sending two or more people from your firm. You will take away a game plan and numerous examples of how you can re-position and re-brand your firm to take advantage of the green building market opportunity.

The Green Building Revolution: (lunchtime lecture) Jerry’s presentation covers the various green building market segments and helps professionals in every aspect of the building industry make sense of these fast-paced developments.  Jerry delivers facts and a strong perspective, along with insights that elevate your understanding of the green building industry and the business opportunities in specific market sectors.

For more information about the Buildings in Balance Series, Click Here.