The one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the introductory workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting a pilot, and broad scale implementation) and be exposed to numerous case studies illustrating its use.

Lunch is included.

Registration:

$245 (introductory workshop) + gst

$245 (advanced workshop) + gst

$475 (introductory and advanced workshop) + gst