8:00-8:30am

Networking/Registration

8:30-9:45am

Green Building 101 & The Economic Case for Green Building

Designed for the skeptical business audience, Jerry Yudelson will show how commercial, retail, hospitality and mixed-use developers are using the business case for green development to make decisions to provide certified green projects for 100% of their work. This talk uses case studies, the latest research and good common sense to make the case.

Jerry is one of the world's top green building speakers. He has spoken all over the U.S., as well as in Canada, the United Kingdom, Germany, Dubai and Australia. His speeches and workshops motivate people to understand and act on the business case for building and developing green.

10:00-11:30am

Finding Value at the Intersection of Tenants & Green

Mark Jewell founded Real WinWin in early 2001 to provide energy usage optimization services to owners and operators of commercial real estate. Mark has been involved in the real estate industry for more than 20 years and in the energy efficiency business for over 10 years. Mark holds a BS degree in Economics and Finance from The Wharton School at the University of Pennsylvania.

11:45am-1:00pm

Lunchtime Keynote: Jason McLennan

Jason McLennan serves as the CEO of the Pacific Northwest's Leading organization in the field of green building and sustainable development. Cascadia is both a chapter of the US Green Building Council and the Canadian Green Building Council.  He is the author of the Living Building Challenge an international green building program and co-creator of Pharos, the most advanced building material rating system in North America.

1:15-2:30pm

Communicating the Real Value of Green Buildings

Theddi Chappell, Managing Director, National Green Building & Sustainability Practice Valuation Services, Cushman & Wakefield   Chris Corps, Principal, Asset Strategies

Brandon Smith, Chief Operating Officer, Cascadia Region Green Building Council (Moderator)

Theddi Wright Chappell and Chris Corps are the principal authors of a groundbreaking study: High Performance Green Building:  What’s it Worth? Investigating the Market Value of High Performance Green Buildings.  (May 2009). They will discuss their findings and help you to articulate the real value of green buildings.

2:45-4:00pm

Making Green Building “Pencil”: A Roundtable

Patricia Rogers, Evergreen Business Capital

Christian Gunter, Kennedy Associates

Brandon Morgan, Vulcan Real Estate

Tom Parsons, Senior Vice President, Opus NW

DeAnna Poling, ShoreBank Pacific

Dale Mikkelsen, Simon Fraser University (MODERATOR)

Green building represents a rapidly growing niche in the commercial real estate market, with more developers building, and more tenants demanding, green spaces.  The panel will provide expert commentary on why they see investing in green as good business, and how you can help articulate the value they see to your clients.